A strong launch is not thirty frantic days of posting. It is a sequence of decisions that makes the book easy to understand, easy to find, and easy to recommend.
90 days: establish the foundation
Confirm the ideal reader, comparable titles, positioning statement, categories, keywords, and launch objective. Audit the author website and create one clear book page with a useful next step.
This is also the time to identify advance readers, media angles, community partners, and the content you can realistically maintain.
60 days: build the campaign assets
Prepare retailer copy, email sequences, interview talking points, graphics, short excerpts, and advertising concepts. Invite advance readers with clear expectations and enough time to read.
Test links, forms, mobile layouts, and tracking. A small technical problem becomes expensive when launch attention is highest.
30 days: create coordinated visibility
Schedule the essential messages, confirm appearances, brief partners, and begin measured advertising tests. Focus on repetition with variety: the same central promise expressed through different stories, excerpts, and questions.
Launch week: guide attention
Make the next action obvious. Thank readers, respond to conversations, and document what resonates. Avoid changing every element at once; learning requires a stable baseline.
After launch: protect momentum
Update the book page, welcome new subscribers, share useful follow-up content, and improve discoverability based on real reader language. Publication day is a milestone, not the end of the campaign.